Corporate Social Responsibility
Our company adheres to the principles outlined by Sanoubari (2019), with our avatars designed to engage individuals in communication, boost their self-confidence, and ultimately encourage them to confidently participate in social situations. Our services are aimed at a wide range of user groups, so we have designed them with a particular focus on specific users who may have similar needs as mentioned.s.
Loneliness
According to data from the Office for National Statistics (ONS) and the Opinions Lifestyle Survey (OPN) in 2024, approximately 27 percent of adults report feeling lonely either always, often, or sometimes; among these, 7 percent feel lonely frequently or all the time, while 20 percent experience loneliness occasionally.
For people feeling lonely, interacting with anthropomorphic chatbots can help alleviate the stress caused by a lack of social interactions (Zheng et al., 2023).
Anxiety Disorders
7.2% of people in the UK suffer from anxiety disorders (Archer et al., 2022).
For people with anxiety disorders, our AI-powered hyper-realistic avatars can encourage them to focus and engage in the chat process, reducing the stress brought about in real life through entertainment (Ren, 2020). According to Ren (2020), interacting with an avatar will be less stressful and stressful than talking to a real person.
Social Anxiety Disorder
One of the major contributors to feelings of isolation is social anxiety (Lim et al., 2016). Alena (2024) estimates that the current incidence of social anxiety disorder is about 12%.
By interacting with our avatar, users will not suffer from negative judgment or rejection and can receive help with their problems in a stress-free environment.
Cooperative Partner
They will protect and oversee our technology and security (Note: Our company is not a professional psychological therapy provider).
Reduce Carbon Footprint
According to Dolzhenko and Churakova's research in 2023, the development of virtual clothing can significantly reduce waste and lower the carbon footprint of consumers. Our company's virtual garments are stored and exchanged primarily through electronic devices and cloud services and therefore have virtually no carbon footprint from the company level.
Additionally, those seeking virtual companionship, can purchase these virtual garments for their virtual companion, not only reducing the carbon footprint of physical garments but also eliminating the need to go out on dates and further reducing the environmental impact of their daily activities. This model offers a new option for consumers seeking a sustainable lifestyle and in need of a virtual mate.
CSR ACTIVITY
Efforts to Support Disadvantaged Youths
Young people who face poverty, exploitation, and neglect are more likely to develop mental health problems and even have difficulty accessing our services (The Children's Society, 2024). With this in mind, we decided to work with The Children's Society to do our best to help these special children. We will be donating 300 laptops to the organization to help these youngsters access more digital services. In addition, we will also be providing 500 Realistica memberships so that they can use our Avatar services to relieve stress and improve their mood.
Supporting Global Children Relief
Millions of children are now at risk from escalating conflicts, disasters, food shortages and disease outbreaks (UNICEF, 2024). Our company and employees will collectively donate over £15,000 to support UNICEF.